Showcase the beauty of grey or white hair with the L'Oréal Professionnel Silver clarifying purple shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, counteracts unwanted tones in hair. The deep purple shampoo helps to neutralise yellow, delivering toning results while nourishing and protecting the hair fibre and boosting shine.

 At L’Oréal Professionnel, we are striving towards an ever more responsible and sustainable business model, transforming our activities to respect the planet’s limits.

 100% recycled plastics are now prioritised in the manufacturing of our Serie Expert bottles, reducing the use of virgin plastics.

 The Serie Expert collection is produced in a facility that has been carbon-neutral since 2015, and has implemented a water recycling loop that has reduced water usage by 47% since 2005.