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GERnétic
In the 1960s Dr. Albert Laporte began his research in the concept of cellular therapy and the formulation of topical treatments aimed at relieving and improving the state and appearance of very damaged skin.
He took this innovative concept and transposed it to the world of beauty. His aim was to create a range of highly rich, and particularly efficient concentrated products. He conceptualized his theory on the ability of the body to restore its health and harmony when its cells receive accurately measured out essential active nutritional molecules.