From almost the moment hair is colored, it is exposed to stresses that erode color vibrancy and luster. Repeated washing, sun exposure, pollution, and mechanical treatments cause color to weaken, fade, and dull. Keracolor is the new vision for hair color; devoted to not only to protecting beauty, but overall health and wellness of your hair. The Keracolor line is infused with our signature Keratin that intensely condition, strengthen, smooth and nourish your hair with each use.