Men, caring for your skin is in and why you should be.

Men, how often do you think about your skin? Chances are not too much, that is until something happens. Skin gets noted when it feels dry or itchy or when it burns after too much unprotected time in the sun. It's noticed when that blemish appears at the wrong time or horror of horrors when those first lines appear on the face. The best course of action with skin is to be proactive as opposed to reactive.

Whether you are 20, 40, 55 or beyond it is never too early nor too late to take care of your skin so that those "problems" can be warded off. And when there are products out there that make taking care of your skin easy and convenient, there is no excuse not to get started right away.

Good skin starts with good cleansing

Cleansing the body and face of impurities is a must. Equally important is using a product that is genuinely good for the skin and does not strip it. For the body, a great place to start is with a moisturising cleanser like AHAVA Men's Shower Gel. Created with men's skin in mind, this shower gel leaves you feeling invigorated, clean, and smelling great!

When looking to improve acne on back or chest or to soften rough knees, elbows or feet, the addition of asap Clearskin Bodygel to the regimen is a must. Created with ingredients to help open pores, wash away dead skin cells and soften skin, this exfoliating gel is perfect for all skin types. Simply massage the gel on areas you wish to treat. 

Facial skin has its own cleansing needs. AHAVA Men's Exfoliating Cleansing Gel is loved by many men for all that it does. It is effortless to use; just massage into face and rinse. But it does so much more than clean. It hydrates and exfoliates skin, and it softens the beard, all in one step.

If troubled by acne or blackheads or looking for a more intense deep cleaning, then add products containing Glycolic Acid. Skinstitut's Glycolic Cleanser or Glycolic Scrub will give that deeper clean. 

Moisturise no matter what your skin type

Dry skin, acne prone, fine lines, sun protection...these are areas where a good moisturiser or lotion does it's best work. The following moisturisers are created with men's skin in mind and with scents that men will love.

Oily or blemish-prone skin? Try a water-based moisturiser like asap Soothing Gel which offers needed hydration whilst being soothing and protective. It's antiseptic and astringent properties will keep natural skin oils at bay and help control blemishes.

Seeing a few lines? Smoothing fine lines and firming skin is just what Payot Men Soin Total Anti-Age was created to do. Use morning and night after cleansing your face and see more revitalised and firmer skin. 

Sun protection is important for everyone no matter what the season. Having a moisturiser on hand that will serve to protect the skin from the sun as well as providing healthy benefits should be part of every man's skincare routine. AHAVA Men's Age Control Moisturizing Cream with SPF 15 is the ticket to keeping skin healthy, younger looking and safe from harmful rays. Simply apply this lightweight and quickly absorbed moisturiser daily on your freshly cleansed or shaved face and you are ready to go. 

One final word: Beards

If you shave daily, the moisturisers listed above will go a long way to soothe freshly shaved skin. Also beneficial are specifically targeted after-shave creams that soothe nicks and cuts, offer great antioxidant protection and can be used on the face, neck, and even your head. One product to try AHAVA Soothing After-Shave Moisturizer.

For those who sport a beard, massaging a few drops of the Black Chicken Remedies Beard Oil into your beard daily will result in a softer beard with less frizz. Massaging this oil into the skin has nourishing benefits as well.

The takeaway for men is that your skin has specific needs that can easily be taken care of in a matter of minutes a day. The end result is a healthier looking and more youthful you for years to come.