What Is Waterless Skincare All About
Water has been the base of beauty products for years but 'waterless skincare' is the new buzz and all about creating products that are better for your skin and better for the environment.
Many skincare products list water as the first ingredient on the list. This means it makes up about 80% of the beauty product. So naturally, this leads us to the question - how much of the other active ingredients are present?
Generally, water dilutes active ingredients in products. So that's why you have 80-95% water in your body/facial cream, shower gels, shampoo, conditioner, facial toners, and so on. However, the skin naturally repels water. So the active ingredients in water-based beauty products do not penetrate the deeper layers of the skin properly.
So even though water is good for staying hydrated, it's not the best option for skincare products. Experts even claim that water used topically can be detrimental to the skin, especially if it’s hard water.
Now, apart from cosmetic reasons, companies are opting for waterless skincare brands to save the planet. We must remember that clean, usable water is becoming a finite resource. In fact, it is estimated that by 2025, the world is going to go into a water scarcity crisis. And approximately 1.8 billion will really take the hit.
What Is Waterless Skincare All About?
What started in South Korea in 2015 has quickly gained traction all over the beauty industry. And it's easy to see why.
The benefits of waterless skincare products are plenty and undaunting.
As a water substitute, waterless skincare brands use healthy oils and calming natural ingredients as a base. And as a result, the beauty products have more potent actives because they aren't diluted. There's also no need for preservatives or fillers because the absence of water in the waterless skincare products means little to no bacterial growth.
These concentrated ingredients help protect the skin from harm or skin irritation that sometimes occurs due to preservatives in beauty products.
Now, when you're using a waterless skincare product, you know that all the active ingredients are concentrated and properly infused into your skin. And this gives you a better, faster, and more powerful skincare result.
For your weekly waterless skincare routine, use a powder clay face mask to tackle redness and breakouts. Powdered face masks are are gaining popularity for a number of reasons.
They last longer than liquid masks and because the ingredients are not activated yet it means a longer shelf life and no preservatives. They are also customisable to your skins needs, meaning you can adjust the potency to you needs. Best of all, powder products are travel friendly - not liquids to delay your trek through security.
Start your daily cleansing routine starts with Butt Naked cleanse dust - powdered enzyme cleanser to get rid of dead skin cells and achieve bright, well-moisturised skin.
The Cleanse Dust activates upon contact with water, releasing natural enzymes from pineapple to remove dead skin cells and Pepperberry to help improve skin tone, while kaolin helps detoxify. Your skin is instantly left feeling smoother and brighter.
Double cleansing? Start with our oil based cleanser and finish off with the powdered cleanse.
For your eyes
Treat your dark spots, puffy eyes, and hydrate dry skin with an eye illuminate under-eye repair oil.
Butt Naked Eye Illuminate Under-Eye Oil has been created to help moisturise, repair and rejuvenate the skin, whilst diminish dark spots and puffiness.
The all natural formula is infused with antioxidant rich Kakadu Plum and coffee Oil to nourish, repair and help to minimise dark spots and even the skin tone. Carrot C02 extract is high in beta-carotene making it a great anti-ageing compound, kind of like a natural retinol.
Ideal for all skin types including dehydrated, mature and uneven skin conditions.
Treat your skin or hair with Butt Naked prickly pear hydrating face + hair oil for glossy, soft hair and skin.
A facial oil that helps fade away hyperpigmentation, dark spots, under-eye circles and soothe irritated skin while softening your hair and adding high gloss.
Supercharged with essential fatty acids, Vitamins, Amino Acids and Prickly Pear to help stimulate collagen production helping to rejuvenate and hydrate your skin and hair.
Suitable for all skin types including sensitive, dry and mature skin.