Beauty Trends for 2020

The beauty world is ever changing, ever evolving and it can be easy to get stuck in our usual routine and not look beyond our usual cleanser, moisturiser and foundation. Each new year brings with it a time to rethink your usual routine and your skincare goals to achieve your best skin. So, just what are the current beauty trends and what you should be keeping your eyes on.

 

1. Clean Beauty

 

Clean Beauty is the latest beauty buzzword and many cosmetics companies are evolving to be recognised as a Clean Beauty brand. So what is Clean Beauty? Cosmetics that contain fewer known allergens and proven or suspected toxins are deemed “Clean Beauty Brands”. They are developed with the environment and the health of our skin and bodies in mind.

Natural and organic skincare is made with all natural ingredients, they combine essential vitamins, botanicals, and minerals which heal and restore our skin without harming our environment.

 

Our beauty therapist recommends:


2. Ageless

 

A move away from ‘anti-ageing’ as a whole and more of a focus on targeting specific skin conditions such as dehydration, hyper-pigmentation, the eye and neck areas, dullness and rosacea for example. We know ageing is inevitable so rather than trying to fight it, accept it and improve on what you have and treat your concerns to give you a better result with your skin.

A research found that 40 per cent of women over the age of 50 ‘don’t feel seen’, but that looks set to change across the board, with brands now developing products and speaking directly to them to treat specific concerns.

 

Our beauty therapist recommends:


3. Colour

 

We’ve all stuck with the “natural” look for so long, it’s time to change from the plain old brown shadow and think bigger and brighter: blues, magentas, neons! Add some colour to your makeup kit and have fun with trying some new looks. There are some great palettes on offer which feature both bold colours and neutrals (for those who can’t completely let go).

If shadow is too much, what about coloured eyeliner? You don't have to spend a lot for a little fun in the lash line.

 

Our beauty therapist recommends:


4. Environmental Protection

 

Air pollution is the number two skin’s enemy, after sun exposure. Skin ageing, such as wrinkles and dark spot formation, are accelerated in heavily polluted environments.

Latest figures show that 91 per cent of the world’s population live in places where air quality exceeds the World Health Organisation’s guideline limits.

Constant exposure to screens, lack of natural light and not enough sleep affects our biorhythms. With our busy lifestyles there is less and less difference between day and night and the body's internal clock becomes deregulated and this shows in our skin with premature wrinkles, dehydrated skin and a dull complexion. With technological advances there is now skincare available that reduces the impact of blue light on the skin, protecting during the day and repairing at night while you sleep.

 

Our beauty therapist recommends:


5. Fake Tan

 

We are all well familiar with the dangers of regular sun exposure and the importance of slip, slop, slap. As we become smarter with SPF application (and re-application), those still wanting a bronzed glow are shying away from the sun and opting for the bottled version instead. Gone are the days of orange, smelly, streaky tans, fake tan products have evolved and you would be hard pressed to find one you didn’t like. Fake tans are available in sprays, lotions and mousse formulations and are in different colour strengths  for what ever depth of colour you’re after.

 

Our beauty therapist recommends:


6. Men’s Skincare

 

Many brands are working to break down male skincare misconceptions and provide functional, masculine and easy to use products.

Men have higher collagen density, a rougher texture and thicker outermost layer of skin. It also appears to be more hydrated than female skin due to higher levels of natural moisture. With that in mind, the skincare industry has been putting more effort into improving men's grooming products.

 

Our beauty therapist recommends:


If you have questions about our skincare products, please feel free to email hello@absoluteskin.com.au or call us on 1300 334 683.

 

Sources: Harpers Bazaar and Sydney Morning Herald   |  Woman photo created by drobotdean - www.freepik.com