Serums - Which one is right for you?

Serums - Which one is right for you?

If you’re not already using a serum in your skincare regime, you’re potentially missing out on some pretty amazing benefits!


A serum can be a powerful boost to your everyday regimen, formulated with a high amount of active ingredients, they target specific concerns and give a more direct approach to achieving results. A serum should be applied as the last step before your regular moisturiser or can even be added to your moisturiser or mask to enhance its potent benefits. With regular use, you should see visible results that may not otherwise be available if you skipped this step altogether.


Here’s our list of top serums to target common skin concerns:

Pigmentation & Uneven Skin Tone

Hyperpigmentation can be caused by many differing factors such as sun exposure, hormones, injury to the skin and even inflammation. Hyperpigmentation will also often appear as we age as the skin has been exposed to UV light over a longer period of time causing a clumping of melanin producing cells.

Opt for a brightening serum featuring Vitamin C, niacinamide, bearberry or liquorice extracts. These are known ingredients that help to reduce melanin production. If pigmentation is your concern, ensure you apply sunscreen daily.

Fine Lines and Wrinkles

Boost your anti-ageing skincare routine with a nourishing and protective serum to increase cell turnover and improve skin elasticity. Look out for products with high concentrations of active ingredients such as vitamin C, Retinol and peptides to help minimize the signs of skin ageing, fine lines and loss of firmness. Vitamin C is particularly important as it assists in collagen production whilst retinol is a super ingredient to apply to the skin at night as retinol, amongst other things, stimulates normal healthy cell functioning.

Dehydrated Skin

Hydration is key for all skin concerns. No matter your skin type, we all need hydration to help combat dullness and to maintain a youthful glow. Hydrating serums are formulated to repair the skin barrier, provide a moisture boost and prevent moisture loss. Look for a serum that contains Hyaluronic Acid, known to attract and hold 1000 times its own weight in moisture making it super hydrating. Skin is left plump, revitalised and visibly firmer.

Blemish - Prone Skin

Help clear and calm congested oily skin, as well as refine pores with a serum perfectly formulated for this skin. As serums are lightweight and easily absorbed, oily skin can really benefit from the right type. Willow Bark, Salicylic acid and tea tree oil are among some of the top ingredients to look out for.

Redness and Sensitised Skin

Reactive and intolerant sensitive skin needs a serum that is formulated with calming ingredients such as seabuckthorn, arnica and chamomile. Your serum should help soothe and strengthen your skin as well as calm and balance the appearance of redness, inflammation or irritation.


For more information and guidance on best skincare for your skin type, please feel free to email or call us on 1300 334 683.