The Ordinary - the hottest beauty company right now

The Ordinary - the hottest beauty company right now

The Ordinary has been one of the most talked about beauty brands since its launch in 2016. With its super affordable price point, simple packaging and effective products, it’s not hard to see why this beauty brand is one of the most talked about brands right now.


The Ordinary is part of the DECIEM group of beauty brands. DECIEM’s tagline is The Abnormal Beauty Company and they live up to this with their approach to beauty. The Ordinary’s product names are anything but conventional and reflect their scientific formulation rather than “beauty speak” and because of this it can be a tad confusing for The Ordinary skincare newbie.

Key to this brand is the focus on addressing specific skin concerns rather than a focus on skin types as per the typical skin care brand.


The Ordinary was founded by Brandon Truaxe, an Iranian raised in Canada and a “true disrupter in the beauty world”. The company’s goal was to be transparent about ingredients and production costs.  'The technologies [we use] are effective and well-studied,' says Brandon, 'but a formulation containing them simply doesn't cost that much to make. As they are not new concepts, no resources are wasted on marketing to convince consumers of efficacy of a new form of innovation.'


They communicate with integrity and honesty and everything they present is of exceptional quality.


Keen to give this brand a go? Discover something to treat your skin concern:


1. Lines and Wrinkles:

The Ordinary “Buffet”

This multi peptide serum targets various visible signs of ageing such as lines, wrinkles, elasticity, loss of firmness and dryness.


2. Pigmentation and Uneven Skin Tone:

The Ordinary Ascorbyl Glucoside Solution 12%

This lightweight water based serum is a brightening formula with a stabilised Vitamin C derivative shown to enhance skin brightening benefits.


3. Dryness and Dehydration:

The Ordinary 100% Organic Cold Pressed Virgin Marula Oil

We love this oil as it relieves dryness, brightens the skin and can also be used on your hair to reduce frizz and for general hair health.


4. Blemishes and breakouts:

The Ordinary Niacinamide 10% + Zinc 1%

The combination of Niacinamide and Zinc reduce the look of blemishes, signs of congestion and regulate oil production.


5. Puffiness and dark circles around the eyes:

The Ordinary Caffeine Solution 5% + EGCG

A gel formula that contains a high concentration of caffeine together with Green Tea leaves that are known to stimulate sluggish circulation around the eye area helping to reduce the look of dark circles and puffiness.



The Ordinary are well renowned for their range of Vitamin A/Retinol and Vitamin C treatment products.

It is recommended to introduce both Vitamin products slowly to the skin and build up usage and strength as the skin becomes accustomed to the ingredients - that’s the idea behind the extensive offering of their serums, start with a lower strength and increase intensity.