MORE VOLUME. MORE LENGTH.

Nearly ten years in the making, blinc mascara AMPLIFIED delivers dramatic, buildable volume and length while maintaining the same Life Proof performance — smudge-proof, sweat-proof, water-resistant, and flake-proof — that fans of the original blinc mascara know and trust.

Like the classic formula (formerly Kiss Me), AMPLIFIED coats each lash in a glossy, volumizing layer that creates water-resistant “tubes” for long-lasting definition. The difference? This formula applies like a traditional mascara, allowing you to layer as many coats as you like for a customised, bold finish. Since it’s less wet, you can even reapply once dry to intensify your look.

When it’s time to remove, no makeup remover is needed. Just add warm water and gentle pressure, and the tubes slide off effortlessly — leaving no smudges, residue, or black stains behind.