Proven to reduce hair fall due to breakage by five times and leave hair visibly stronger*, this resilience boosting shampoo gently cleanses thinning and weakened hair, leaving hair to appear thicker and more resistant.
*Based on instrumental testing after application of the Fortifying regime vs control sample.

KEY INGREDIENTS : Amaranth Peptides : helps hair look fuller, thicker, and become more resilient.
Lupin Biomimetic Peptides : mimics the effect of collagen, helps reduce hair breakage, and shedding.
Raspberry Oil : helps to leave hair feel nourished and softer, revealing beautifully shiny looking hair.

USER TRIAL RESULTS
Application of the Fortifying Shampoo & Conditioner:
9 out of 10 people : felt that the products left my hair feeling fortified
*Based on a consumer self-assessment test conducted on a panel of 120 people after 2 weeks of use of the Fortifying regimen